Working with the wonderful people at the health-tech start-up Vitapulse Health - We consulted on brand direction from early on in the creation of the project. We designed and evolved the heart logo - based on the essence of the ongoing Celtic knot-work heart, and graph lines to show health monitoring. We helped guide the team on colours and font choices, creating a final brand pack/guide. We created a custom theme and components on the Shopify platform for Vitapulse, and continue to work with them to expand their presence online and in the real world.