The Vision Network: Admiral Markets - July 2016
I was asked by The Vision Network to design a character for a FOREX company, to act as an animated host of a monthly youtube money show. The rough brief of the character was:
- Has greying hair
- Is fit, but not uber-muscular
- Has that relaxed smile of Branson, that’s open and about to tell a joke, so people trust him
- Probably wears a polo shirt and a casual jacket
- Clooney could also be used as a visual example
I had to design and produce a character that could be easily animated, so i worked my sketches up in illustrator and photoshop, allowing me to animate each component in After effects (for linear video) or Adobe Animate (for web/interactive).
You can see some of my method below.