illustration : The Admiral

The Vision Network: Admiral Markets : July 2016

I was asked by The Vision Network to design a character for a FOREX company, to act as an animated host of a monthly youtube money show. The rough brief of the character was:
  1. Has greying hair
  2. Is fit, but not uber-muscular
  3. Has that relaxed smile of Branson, that’s open and about to tell a joke, so people trust him
  4. Probably wears a polo shirt and a casual jacket
  5. Clooney could also be used as a visual example

I had to design and produce a character that could be easily animated, so i worked my sketches up in illustrator and photoshop, allowing me to animate each component in After effects (for linear video) or Adobe Animate (for web/interactive).
You can see some of my method below.